Joanne Yellowlees-Bound, Chief Executive of Erna Low

Following on from our post last month about parents taking their children out of school in order to bag cheaper holidays, a leading ski-holiday specialist is now publicly encouraging families to avoid higher prices by travelling during term time.

Joanna Yellowlees-Bound, Chief Executive of Ski Specialists Erna Low, has been quoted on the Times website, advising families to beat expected price increases of “at least 20%” by travelling outside school holidays saying “Take your children out of school and travel in January,”

In reply to the comments made by Mrs Yellowlees-Bound, Ian Foster, of the National Association of Head Teachers said, “Travel broadens the mind, but that’s not true of ski holidays. Taking a week off school to head for the slopes shows complete disrespect for a child’s education.”

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